The Mahakumbh Mela 2025 witnesses a wonderful service as Adani Group with ISKCON launches “Mahaprasad Seva”. All devotees will get free meals through this Seva during Mahakumbh Mela starting from January 13 to February 26, 2025, in Prayagraj, Uttar Pradesh. The chairman of Adani Group Gautam Adani highlighted the significance of the service in a meeting with Guru Prasad Swami Maharaj.
This initiative shows India’s tradition of charity and unity. This brings faith and community closer during the Grand spiritual gathering of Maha Kumbh.
Cycle of the Kumbh Mela Festivals
The Mahakumbh Mela occurs every 12 years at each of the four sacred locations: Prayagraj, Haridwar, Ujjain, and Nashik in India.
1) Purna Kumbh Mela: occurs every 12 years.
2) Ardha Kumbh Mela: occurs every 6 years between two Mahakumbh Melas at the same location.
3) Kumbh Mela: occurs in rotation every 3 years among the four locations.
4) Maha Kumbh Mela: This is a special event that takes place once every 144 years at Prayagraj.
Therefore, the Mahakumbh Mela at a specific location like Prayagraj takes place after a gap of 12 years.
ISKCON Role in Mahakumbh Mela 2025
The International Society for Krishna Consciousness (ISKCON) is a global spiritual organization. It is worldwide known for its devotion to spreading the teachings of Shri Krishna and serving humanity through his principles of life. ISKCON is ready to play an essential role in the upcoming Maha Kumbh Mela 2025.
Adani Group collaborates with ISKCON to distribute Mahaprasad (sanctified meals) after being blessed by Shri Krishna to millions of devotees who attend this spiritual gathering.
Gautam Adani meets with Guru Prasad
Adani Group in collaboration with ISKCON provides “Mahaprasad Seva” a free meal service to all the devotees. The chairman of Adani group Gautam Adani met the chairman of governing body commission of ISKCON Guru Prasad Swami Maharaj on January 9 in Ahmedabad, Gujarat for a discussion over free meal service in Mahakumbh Mela 2025.
The Mahaprasad Seva will continue from January 13 to February 26, the complete duration of the Maha Kumbh Mela 2025.
What Does Adani Say about Mahakumbh Mela 2025?
Gautam Adani said in a post shared on X with a picture of Guru Prasad Swami Maharaj and wrote, “Kumbh is that sacred land of service where every hand automatically gets engaged in charity! It is my good fortune that in Maha Kumbh, in collaboration with ISKCON, we are starting ‘Mahaprasad Seva’ for the devotees, in which free food will be provided to lakhs of people with the blessings of Maa Annapurna.”
He also added, “In this context, today I got the opportunity to meet ISKCON Guru Prasad Swamiji and deeply experience the power of dedication towards service. In the true sense, service is the highest form of patriotism. Service is sadhana, service is prayer and service is God.”
Even Shri Krishna highlights the same in the Bhagwat Gita.
Bhagavad Gita Chapter 17, Verse 20,
दातव्यमिति यद्दानं दीयतेऽनुपकारिणे।
देशे काले च पात्रे च तद्दानं सात्त्विकं स्मृतम्।।
Transliteration:
Dātavyam iti yad dānaṁ dīyate’nupakāriṇe,
Deśe kāle ca pātre ca tad dānaṁ sāttvikaṁ smṛtam.
Meaning: Charity given selflessly, at the right time, place, and to a deserving person, is pure and good.
ISKCON Shares Intersection Video with Adani
ISKCON, on its official X handle, shared a video of an interaction between Guru Prasad Swami and Gautam Adani.
While talking with Guru Prasad Swamiji, Adani spoke, “I come from a humble family background…We will continue to lean on you to help society. You have a wonderful organisation and delivery system that ultimately reaches millions of people.”
Adani’s Aarti Sangrah Initiative at Mahakumbh 2025
Besides Mahaprasad Seva, Adani Group collaborates with Geeta Press and plans to provide Aarti Sangrah (a collection of devotional hymns for Hindu deities) for free.
Gautam Adani wrote on X “It is a matter of immense satisfaction for us that in this Mahayagna, with the cooperation of the esteemed institution Geeta Press, we are offering one crore copies of ‘Aarti Sangrah’ free of cost to the devotees who have come to Kumbh,”.
Importance of Donation for Mahakumbh Mela 2025
This Mahaprasad Seva is not only an act of charity but also an opportunity to spread the divine message of love and devotion taught by Shri Krishna in the Bhagavad Gita. The selfless service and acts of charity without expectation of returns please him.
The Bhagavad Gita (Chapter 9, Verse 26)
पत्रं पुष्पं फलं तोयं यो मे भक्त्या प्रयच्छति।
तदहं भक्त्युपहृतमश्नामि प्रयतात्मन:।।
Transliteration:
Patram pushpam phalam toyam yo me bhaktyā prayacchati,
Tad aham bhakty-upahritam ashnāmi prayatātmanaḥ.
Meaning: I happily accept even a single leaf, flower, fruit, or water if offered with true devotion.
Each of your donations reaches Shri Krishna through this Mahakumbh Mela. This is a great opportunity for all those who are unable to visit there, but their donation will definitely reach this festival through ISKCON.
Unique Facts of Mahakumbh Mela 2025
1) Mahakumbh mela is the largest congregation of humanity which attracts over 100 million people.
2) This festival takes place when the moon Sun and Jupiter are in a specific zodiac position. It is believed to create a highly auspicious time for spiritual activities.
3) This festival is rooted in the Samudra Manthan (churning of the ocean) wherein drops of Amrita (nectar of immortality) fell at four different locations in India Prayagraj, Haridwar, Ujjain, and Nashik. The Mahakumbh is celebrated at these locations rotationally.
4) The Mahakumbh Mela was recognised as an Intangible Cultural Heritage of Humanity by UNESCO in 2017.
5) ISKCON in collaboration with Adani plays a significant role in Mahakumbh Mela 2025 to offer “Mahaprasad Seva” free meals to all the devotees.
Conclusion
ISKCON plays an essential role during the Maha Kumbh Mela 2025 with the collaboration of Adani Group. The “Mahaprasad Seva” will offer free meals to millions of devotees during this Grand spiritual gathering. With Mahaprasad Sewa, devotional gatherings, and kirtans; devotees will observe Shri Krishna’s internal message; serving others with love.
ISKCON warmly invites all the devotees to come and participate in prasadam and engage themselves in the spiritual essence of Shri Krishna. Let the Mahakumbh Mela be a celebration of faith as well as a reminder of countless love and blessings of Shri Krishna the supreme personality of Godhead.
